Posted by: Michael | 21 December 2012

Brewers Association plays the nice guy

Yesterday I read on BeerPulse that the Brewers Association was moving away from naming and shaming (rightfully so, I might add) those faux-craft brewers that I’ve written about here and here to a more positive message of listing those breweries that do fall under the craft category. I’d actually never seen the offenders list, so I was relieved to see BeerPulse linked to it here.

Of course this is a classy move on the part of the BA, and kudos to them for doing so. But I’m not as nice. I hate seeing big-name brewers slapping a “craft-like” name and some indy-looking artwork on their packaging in order to trick the consumer into thinking they’re buying something that a small brewer has put a lot of time, money, and effort into buying. This is an especially egregious practice in markets that have small breweries that deserve the business of local beer drinkers. Thus, I’m going to reproduce here the BA list of non-craft brewers, who fall outside the BA criteria of (a) “Brewery annual production of 6 million barrels of beer or less”; (b) “Less than 25% of the brewery is owned or controlled by an alcoholic beverage industry member who is not themselves a craft brewer”; and (c) “A brewer who has either an all malt flagship (the beer which represents the greatest volume among that brewers [sic] brands) or has at least 50% of its volume in either all malt beers or in beers which use adjuncts to enhance rather than lighten flavor”:

10th & Blake

Anheuser-Busch Inc. (A-B)

August Schell Brewing Co.

Blue Moon Brewing Co. at the Sandlot

Busch

City Brewing Co.

City Brewing / Blues City Brewery

Coastal Brewing Co.

Craft Brew Alliance

D.G. Yuengling and Son Inc.

Dixie Brewing Co. Inc.

Fordham Brewing Co.

Goose Island

Iron City Brewing Co.

Jacob Leinenkugel Brewing Co.

Keystone

Leinenkugel’s 10th Street Brewery

Lion Brewery Inc.

Mendocino Brewing Co.

Michelob 

MillerCoors

Milwaukee Premium Brewing Co.

Minhas Craft Brewery

Narragansett Brewing Co.

North American Breweries – Magic Hat

North American Breweries – Pyramid Brewery

Old Dominion Brewing Co.

Olde Saratoga / Kingfisher Brewing Co.

Pigs Eye Brewing Co., LLC

Rheingold Brewing Company

Shock Top

Straub Brewery

Western Pennsylvania Brewing Co.

Winery Exchange Inc. / World Brews

 

None of which is to say you shouldn’t buy from these companies. I won’t be doing so, but perhaps their beer is to your liking. I just despise their marketing tactics, which are a slap in the face to authentic brewers who care about more than having a diverse lineup that includes such gems as Bud Select 55, which makes the ludicrous claim that “a light beer isn’t worth drinking if lightness is all it has to offer.” Shouldn’t that be its greatest selling point, given that the URL I just linked to ends with “worlds-lightest-beer”? What a joke.

 

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Responses

  1. […] between authentic craft brewers and the multinationals for a few weeks now (see here, here, and here). Today, Tom Long, CEO of MillerCoors, fired his own volley via CNN (I originally picked this up […]


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