…or, at least, I hope so.
I tweeted yesterday about a St. Louis Dispatch article by the Brewer’s Association’s Charlie Papazian, Bob Pease, and Dan Kopman on the increasing prominence of faux craft beers, put out by the likes of A-B InBev and MBC/SABMiller. I wrote about my own experience with this bait-and-switch crock a few weeks ago. Today I see via Beer Street Journal that the Brewer’s Association has put out a press release, calling attention to the multinationals’ shameful marketing practice; I have to fistpump the core message:
“The large, multinational brewers appear to be deliberately attempting to blur the lines between their crafty, craft-like beers and true craft beers from today’s small and independent brewers. We call for transparency in brand ownership and for information to be clearly presented in a way that allows beer drinkers to make an informed choice about who brewed the beer they are drinking.”
If folks want to drink the products of A-B InBev and SABMiller, then by all means please do so. That’s a personal choice to make. But passing off their product as the fruit of some small brewer’s blood, sweat, and tears effort is bullshit, and it needs to end.
[…] (rightfully so, I might add) those faux-craft brewers that I’ve written about here and here to a more positive message of listing those breweries that do fall under the craft category. […]
By: Brewers Association plays the nice guy « The Brew Review on 21 December 2012
at 10:13 am
[…] the battle between authentic craft brewers and the multinationals for a few weeks now (see here, here, and here). Today, Tom Long, CEO of MillerCoors, fired his own volley via CNN (I originally picked […]
By: In which Tom Long of MCB deflects your attention « The Brew Review on 22 December 2012
at 1:55 am